Outsourcing sales calls is very common nowadays. Sales calls are made to prospects with the hope that they will be interested on your product or services once they come to know about it. This is why although there are many issues with sales calls still it exists as a marketing strategy of almost every small entrepreneur. Now in order to continue sales call you have two options.
You can do them in house by setting up your own team of professionals for cold calling or you may outsource it to some professional firm. The decision is yours but knowing the benefits will let you take the decision faster.
If you can hold a conversation on phone it does not mean that you are a specialist in it. It is a skill to maintain high volume calling standard and attract someone on the other side of the phone to listen to what you want to offer! Someone who is in the business of telemarketing knows what are expected from the executive who will be making the calls. They are into this business and thus will choose such candidates who can actually do the job professionally. Moreover, after onboarding the employee’s proper training must be given to the cold callers so that they know how to handle different situation and make people aware of your product and services.
Structured, Systematic Approach
When you are outsourcing sales call to agency you are getting a structured and systematic system to work with. They will be productive about the job given to them. They use software that let the agent’s pipeline different prospects and also take a look at outcome of different calls by them. This is not possible when you do things manually with the help of excel sheet. Also they get different reports and metrics with the help of which account manager can exactly understand if the progress is on track or they need to work on it differently. Moreover, most of the calls are recorded that helps in training purposes further. Even if there is any issue with any client that can be resolved by listening to the recorded call.
When the sales calls are outsources you will find that different resources are managed efficiently, be it human resource or something else. The timing of working is set and you will get more efficient agents to work on your project. They are trained properly before they hit the ground thus they know how to handle everything and ensure that the quality of call is good enough. When you try to manage all this yourself you will not get these results because you are not a professional in this. You have to learn everything and that will take quite some time.
To wrap up
It’s true that as a business you can always build a team of tele callers who are expert in making calls and doing their job. However, have you ever though that instead of that if you dedicate your time in your core competencies you might get far better results.